Channel Visions

Get Up Close With The Change Makers and Thought Leaders Transforming Channel Marketing and Management


Jay McBain

Principal Analyst

Forrester Research

Principal Analyst at Forrester Research, Jay McBain predicts just 4 or 5 “horizontal winners” of a huge channel field — and in just a handful of years. Survival of the fittest is hitting the channel, and soon, so what will the winners look like? Jay suggests looking at CRM and marketing automation for clues.

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