Channel Visions

Get Up Close With The Change Makers and Thought Leaders Transforming Channel Marketing and Management

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Jeffrey Sobers

Director, Global Partner Development

Blackbaud

Switching from strictly direct sales to the channel proved a worthy challenge for Blackbaud, the world’s leading provider of social goods software. Jeffrey Sobers talks showing value through data to executive leadership, growing their partner program and enabling Blackbaud’s partners to do more good through the channel.

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