Channel Visions

Get Up Close With The Change Makers and Thought Leaders Transforming Channel Marketing and Management

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Kerstin Demko

North America Partner Marketing Director

Sage

A large channel program has a complex group of partners with many different needs, so Sage tries to teach partners to help themselves through their platform. Kerstin Demko discusses teaching partners to fish, prioritizing and supporting smaller partners, and making it easy for partners to market Sage’s solutions.

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