Channel Visions

Get Up Close With The Change Makers and Thought Leaders Transforming Channel Marketing and Management


Laz Gonzalez

Chief Strategy Officer

Zift Solutions

Laz Gonzalez shares critical insight on the value of partner marketing to any channel program, and proposes employing a marketing concierge to drive higher performance and ultimately generate more pipeline. Laz challenges us to guide partners prescriptively using a “to-partner” marketing and “for-partner” marketing perspective, rather than solely executing a through partner marketing approach.

Leave a Reply

You must be logged in to post a comment.