Channel Visions

Get Up Close With The Change Makers and Thought Leaders Transforming Channel Marketing and Management

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Jeffrey Sobers

Director, Global Partner Development

Blackbaud

How can you get and keep partners engaged? Jeffrey promotes content as the answer to the question all channel programs ask. He goes on to discuss using your partner platform itself as a to-partner marketing tool and identifying a cultural shift toward implementing smaller channel-friendly changes within the organization.

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