Channel Visions

Get Up Close With The Change Makers and Thought Leaders Transforming Channel Marketing and Management

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Laurel Burton

VP of Marketing

Faction

Laurel Burton, VP of Marketing at Faction, discusses the challenges and changes she’s seen in the channel and shares insider tips for leveraging distributors and turning channel partners into true thought leaders. Discover how Faction has empowered its channel partners to become a sphere of influence for customers while promoting their own unique value propositions to convert leads into sales within the highly-competitive cloud computing market.

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