Channel Visions

Get Up Close With The Change Makers and Thought Leaders Transforming Channel Marketing and Management


Laz Gonzalez

Group Service Director, Channel Strategies


Laz discusses how the focus in channel sales is shifting from reliable “go-to” partners to identifying the next rank of partners to grow channel revenue. He also details channel marketers’ need for closed-loop visibility – and why what’s easy to do for 10 partners can be daunting for a community of 10,000.

Leave a Reply

You must be logged in to post a comment.