Channel Visions

Get Up Close With The Change Makers and Thought Leaders Transforming Channel Marketing and Management

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Laz Gonzalez

Group Service Director, Channel Strategies

SiriusDecisions

Laz discusses how the focus in channel sales is shifting from reliable “go-to” partners to identifying the next rank of partners to grow channel revenue. He also details channel marketers’ need for closed-loop visibility – and why what’s easy to do for 10 partners can be daunting for a community of 10,000.

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