Channel Visions

Get Up Close With The Change Makers and Thought Leaders Transforming Channel Marketing and Management

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Bradford Giles

Vice President of Channel Marketing

Cayan

Years ago, channel partner relationships were mostly around dinners and golf.  But as margins get tighter and competition gets more fierce, suppliers need to go beyond the traditional approach of partner relationship management, and deliver resources to become a stronger business partner.  Bradford Giles, VP of Channel Marketing at Cayan explains how in this episode.

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