Channel Visions

Get Up Close With The Change Makers and Thought Leaders Transforming Channel Marketing and Management

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Jay McBain

Principal Analyst

Forrester Research

Jay McBain, Principal Analyst at Forrester Research, understands how hard it can be to corral data into a decision-making force for channel professionals, especially with how siloed most companies are. He offers insight on channel data and how you can integrate it seamlessly into the partner journey, improving profit and revenue, by breaking down silos.






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