Laz Gonzalez shares critical insight on the value of partner marketing to any channel program, and proposes employing a marketing concierge to drive higher performance and ultimately generate more pipeline. Laz challenges us to guide partners prescriptively using a “to-partner” marketing and “for-partner” marketing perspective, rather than solely executing a through partner marketing approach.
Laz Gonzalez explores the value of channel partner training and certifications, and the three types of demand that play into training and certification needs – established demands, new paradigm, and new concept.
How can suppliers help propel a channel partner’s established customer relationship without interference? Laz talks about tailoring offers based on data – customer behavior, past purchases and more.
Jonathan White, channel marketing veteran and expert, discusses the evolution of channel partner marketing and the importance of using multiple forms of communication to connect with customers. Watch and learn as Jonathan shares key insights on building successful channel strategies, developing lead nurturing programs and driving prospective relationships.
Jonathan shares what he sees as essential components for building a better channel partner ecosystem, including the establishment of symbiotic partner relationships and the importance of adapting to changes in the marketplace.
Explore three exciting trends making their mark on the channel. Find out how and why organizations are tightening partner recruitment processes. Track changes to partner enablement and training now to drive significant sales successes. Then focus on the powerful role channel marketing and management (CMM) platforms are playing in demand creation.
Watch as Kimason Brown, Global Partner Programs Manager for Red Hat, discusses the growing pains inherent in developing a strong channel marketing and sales program. In the first of Zift Solutions Channel Visions Video Series, Brown shares key insights on how the channel has changed for Red Hat over the past 25 years, critical channel trends and how Red Hat is meeting the needs of today’s channel partners.
Zift Solutions continues its Q&A with channel expert Sal Patalano in this exclusive Channel Visions video. Find out what this Channel visionary sees as the biggest changes and threats to the Channel landscape, the massive impact of the shift to subscription-based IT pricing and the vital role of channel marketing automation.
Meet Heather K. Margolis, CEO of Channel Maven Consulting and well-respected channel thought leader, as she discusses the evolution of the channel and best practices for partner engagement. Watch and learn how the channel has changed, explore key trends in vendor/partner relationships, and find out how Channel Maven Consulting clients are better enabling their partners to engage customers and capture more channel revenue.
Maria discusses how channel partners are reacting and adapting to big changes in the channel marketplace, including recurring revenue models, B2B buyer behavior and Cloud – and how suppliers must alter their own engagement strategy to support and empower partner success.
Zift Solutions continues its Q&A with Heather K. Margolis, CEO of Channel Maven Consulting, in this exclusive Channel Visions video. Find out what advice she gives to channel organizations regarding building partner programs that work, how best to educate and engage partners, and why she started Channel Maven Consulting.
Explore the different facets that drive partner mindshare and get the keys to helping partners understand and represent your brand in the best possible light. Maria also shares insider tips on creating an active partner enablement program that leads to demand creation and economies of scale.
Meet well-respected industry thought leader and channel expert Sal Patalano and discover why he loves working with Channel Partners – and what you can do to create a more successful Channel Program now. Sal explores the core challenges Vendors face today, the longstanding love-hate relationship between Partners and Vendors, and shares the three things Vendors must do to create a fluid, consistent and positive experience that inspires Partner engagement and success.
30 years of the channel experience goes a long way. Learn about the history and implications of SiriusDecisions TRED model, which offers insights into how companies spend to, through and for channel partners. Then see how recent and ongoing channel changes are a reflection of what leading companies are doing in the marketplace.
According to Maria: If you can’t measure the success of your program, you shouldn’t be funding it. Discover why and how organizations investing in Channel Marketing and Management (CMM) platforms are seeing big pay offs and are better positioned to measure direct ROI from the channel.
SiriusDecisions’ Maria Chien joins Channel Visions to reflect on her long-term career in the channel. Discover why she finds the unpredictable nature of the channel so exciting, and learn how organizations are capitalizing on current channel transformations and turning partner mindshare into a competitive advantage.
Many emerging channel trends are taking a page from the direct side of the business. Learn how movements to examine the customer lifecycle and marry a strong product with a strong partner experience are adding up to big ideas and big results for channel organizations.
Channel Visions sits down with Laz Gonzalez of global B2B research and advisory firm Sirius Decisions to discuss the vital importance of channel partners in every organization’s success. Learn why you must take time to understand your partners and how to create a strong, seamless partner experience that plays off partner strengths.
Laurel Burton, VP of Marketing at Faction, discusses the challenges and changes she’s seen in the channel and shares insider tips for leveraging distributors and turning channel partners into true thought leaders. Discover how Faction has empowered its channel partners to become a sphere of influence for customers while promoting their own unique value propositions to convert leads into sales within the highly-competitive cloud computing market.
Laz discusses how the focus in channel sales is shifting from reliable “go-to” partners to identifying the next rank of partners to grow channel revenue. He also details channel marketers’ need for closed-loop visibility – and why what’s easy to do for 10 partners can be daunting for a community of 10,000.
Dive into the reasons behind the recent rise of integrated Channel Marketing and Management (CMM) platforms. Laz discusses how organizations are using technology to turn partners into better marketers. Plus, you’ll see how prescriptive CMM plus Concierge Services coupled PRM and CRM can and should come together to create an end-to-end solution suited for today’s channel.
Zift Solutions wraps up its discussion with Heather K. Margolis, CEO of Channel Maven Consulting by delving into the importance of content marketing, the impact of social media within the channel, the power of first impressions in inbound and outbound marketing, and why channel partners should be building an audience rather than a list.